Mineral Supplies International

Implementing a customer case study programme to promote MSI (Mineral Supplies International), a global supplier of swimming pool and spa products.  This is a more powerful way to promote the products to distributors – beats relying purely on advertising.

We also write important opinion pieces for MSI, for example, on products like the Vac-Alert which improves swimming pool safety and saves lives.

Strategy development, including interview process
Close liaison with managing director on messages to be communicated for each case study
Interviewing trade clients and writing articles
Placement in swimming pool trade media (print and electronic)
Website development and re-launch working with designer, developer and SEO specialists – the new site is generating international enquiries and sales from brand new customers

International Sales of Pool Equipment

It's working – the new website started generating leads within days of going live, plus it's creating conversation and compliments over the phone. We already have brand new accounts in Pakistan, America, Italy and Spain. Thank you for all your work on the site and coordinating everything.
Bob Kent, Managing Director, Mineral Supplies International