Posts Tagged ‘branding’

  • Logo design; what are the options?

    By Althea Taylor-Salmon, posted 2nd January 2015

    Having a logo designed can be a daunting affair because all you really know is that you want one, and nothing else. What colour should it be? No idea. What type of font will best suit your brand? Who knows. And what are the various design options available to you? Haven’t the foggiest. Like we said, it’s a daunting affair; but there’s no need to worry because we’ve got you covered. This article will lay out the various options available for your logo so you can make an informed decision on which is best for your brand. Independent Graphic
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  • 6 logo designs

    5 common mistakes of corporate logo design

    By Althea Taylor-Salmon, posted 2nd January 2015

    It is very important that every business represents itself with integrity using the appropriate branding. A key aspect of branding is the company logo. A great logo immediately communicates your corporate identity in a glance, but a bad logo does exactly the opposite. Although tweaks to the logo are expected throughout the years, for the most part, your logo is something you need to get right at the beginning because it will represent your brand forever – hopefully that makes you feel excited rather than nervous about developing your logo! Here are some of the common mistakes to avoid
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  • Use eBooks to boost brand awareness

    By Althea Taylor-Salmon, posted 2nd January 2015

    Producing an eBook has certin advantages over other content mediums. eBooks are particularly good if you wish to go the extra mile to deliver value. Sometimes an infographic or a blog post can only cover so much information, so it makes sense to use an eBook for extended discussions. eBooks are also highly shareable, visually engaging and are a great way to solicit opt-ins for your newsletter. Here are some of the things to keep in mind when creating an eBook. Know your audience In order to build brand awareness, it’s important that you tailor your eBook to your
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  • The importance of digital presence for estate agencies

    By Althea Taylor-Salmon, posted 2nd January 2015

    While much of an estate agent’s duties involves networking locally, building rapport on the phone and maintaining a jovial demeanour for client interactions, getting things right on the internet requires an entirely different set of skills compared to when you’re dealing with people face to face. As we covered in a previous article, a well designed, SEO-friendly site is the first cornerstone to establishing your presence online, but that’s not the end of the story. Here are some tips to make sure you make the right impression online so that new clients come flocking to your doors. Colour scheme: As
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  • Put your brand on the map with an app

    By Althea Taylor-Salmon, posted 2nd January 2015

    Unless you’ve been living under a rock, you’re probably highly aware of the increased prevalence of smartphones in modern society, as well as the countless apps that can be instantaneously downloaded from the internet and run on them. In getting with the times, many companies have commissioned their own smartphone apps to raise the profile of their brand, allowing them to tap into an emerging audience via this fantastic technology. Provide value: As with most facets of digital marketing, the key to a brilliant app is to provide genuine value to your audience, without promoting yourself too overtly. In the
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  • How brands sell us things we want but don’t necessarily need

    By Althea Taylor-Salmon, posted 2nd January 2015

    When we set out to buy something, our decision to make the purchase can be far more influenced by the fact that we want that product or service rather than needing it. This all comes down to the way in which companies or brands sell things to us. It involves far more than simple advertising and there are many complex and clever ways in which brands really get to the heart of what we want as consumers and more importantly, what makes us feel good. Here are four core ways in which brands can achieve this. Tapping into Emotions Apple
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  • Brand integrity and PR in the digital age

    By Althea Taylor-Salmon, posted 2nd January 2015

    Expanding your company’s online presence can be one of the core elements of a successful public relations campaign. As digital and online avenues become increasingly dominant in business communications today, it is important to give attention to strengthening your brand’s identity online and especially to ensuring that you maintain a high degree of brand integrity. Increasing brand awareness has numerous advantages, including: increased customer loyalty, greater interaction with your client base, increased feedback on products and services, instant product recognition, easier introduction of new products and many more. Unfortunately, by misrepresenting or poorly presenting your brand online, people will
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  • Building your brand at christmas

    By Althea Taylor-Salmon, posted 2nd January 2015

    Many organisations send seasonal cards and gifts to clients and business partners at this time of the year to say thank you for doing business with them or for providing a great service.  As everything we do reflects our brand, careful thought should be given to the design of cards, the messages delivered and the gifts we decide to give. You can use Christmas gifts and cards as part of your communications strategy. Without key messages built into your goodwill products, you’re missing an opportunity.  These can do much more than just say hello and thank you: you can
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  • How to develop your corporate brand identity

    By Althea Taylor-Salmon, posted 2nd January 2015

    Guest Blog – Jo Bayne, Oyster Studios A company’s brand identity creates an emotional connection, and reflects the business positioning and perceived corporate image as a whole. A brand logo is the mark or icon that identifies the business but is only one part of the presentation puzzle. For start ups or businesses updating their corporate identity it’s important to go back to basics and establish or re-visit the foundations of the brand and then develop a cohesive, consistent strategy for the brand experience moving forward. Once these building blocks have been defined developing your marketing toolkit of materials
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