Using social media as a PR tool: Pinterest
By Althea Taylor-Salmon, posted 2nd January 2015
If we take at face value the oft-quoted statistic that the brain processes visual information 60,000 times faster than text, it’s easy to understand why visual social media platforms like Pinterest are so popular at the moment. While Instagram and Pinterest are both photo-sharing platforms, many consider them to be fundamentally similar – which is simply not the case. While Instagram is an excellent tool for building a personal connection with your audience through the distribution and promotion of unique visual content, Pinterest is more about curating visual content (such as photos, images and infographics) that you’ve found online.
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