Posts Tagged ‘storytelling’

  • Best Infographics

    Several years ago, infographics saw a surge in popularity. However, with everyone under the sun jumping on the bandwagon in order to bolster the presence of their brands, the inevitable happened: the web became saturated with terribly written, poorly designed infographics. While this has led some people to become  disenchanted with infographics, it’s important to remember that a genre of music is not to blame just because the artists within it are underwhelming. Provided you pick the right topic, conduct adequate research, and design an infographic intelligently, it can be an incredibly powerful medium of content marketing. Here are
    Read More….

  • Effective storytelling

    Most companies believe that PR is all about selling their business, and this is true to an extent. However, for potential customers to truly understand the positive attributes of the brand, it always helps to target their emotional rather than logical faculties. This is where storytelling comes into play. An excellently structured, emotive story allows people to understand how the brand can benefit them; and benefits are infinitely more powerful than facts when you’re looking to make a sale! Just as we all love to witness (and vicariously experience) the trials and tribulations of a protagonist in a movie
    Read More….