Archive for the ‘Digital’ Category

Using Medium for business

By Althea Taylor-Salmon, posted 2nd January 2015

Medium is one of the smaller social media platforms available to businesses but it is still exceptionally useful in the right hands. As we’ve established in this series of articles, your social media presence should depend on the amount of time and workforce you’re willing or able to devote to it. Medium is not a platform that should be used exclusive of all others, since it appeals to something of a niche market. That doesn’t mean it isn’t worth studying to decide if it’s right for you and your business. What is Medium? It is described as a, “Blog publishing
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YouTube for business

By Althea Taylor-Salmon, posted 2nd January 2015

YouTube has been around since 2005 and, since being bought by Google, it’s much more than just a video-streaming service. It is now linked to the rest of Google’s subsidiaries, including its social media platform Google+. YouTube is also an intrinsic part of Facebook, where it appears on almost every feed nowadays as embedded videos. Despite its obvious appeal, it is actually one of the more difficult platforms to master for businesses – since most people are not in the habit of making music videos, or movies. The challenge So, the question people ask themselves is this – how does
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Business and Tumblr

By Althea Taylor-Salmon, posted 2nd January 2015

Tumblr is one of the more difficult social media networks for marketers to master. With 200 million users and 80 million blogs posted every single day, it’s easy to get lost in the noise. Content which is derivative and sales-oriented will gain you nothing – original creativity will be received warmly, regardless of aim. That’s why Tumblr is ranked as number 1 for ‘social sentiment’ towards brands. The message is clear, use this platform correctly and it can be hugely rewarding. Broaden your scope Tumblr sets itself apart as a ‘microblogging’ site. For you this means fewer limits on
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LinkedIn and what it can do for you

By Althea Taylor-Salmon, posted 2nd January 2015

If you’ve spent any portion of the last ten years looking for a job, it’s likely you will have used LinkedIn at some point. For savvy networkers, LinkedIn acts as a kind of ‘business Facebook’, a way of keeping in touch and up to date with other people in your industry. Nearly 433 million people have an account – as well as 1 in 3 professionals using it on a daily basis. Your page The most powerful aspect of LinkedIn is not the chance to communicate with customers, like Facebook or Twitter. It is the opportunity to network with
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Twitter for business

By Althea Taylor-Salmon, posted 2nd January 2015

Twitter is unlike the vast majority of social media platforms available to businesses because of its core structure – you have just 140 characters per post. Some celebrities and political figures are able to continue one message over several tweets, but most businesses don’t have the luxury of a similarly dedicated audience. Twitter requires careful engagement to drive clicks and site visits, a nuanced approach that might challenge otherwise savvy business owners who have a nominal social media presence. Define your brand Millions of tweets are written every minute of every day. Without having a strong sense of what
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4 fatal errors of Facebook advertising

By Althea Taylor-Salmon, posted 2nd January 2015

Apparently Facebook advertising represents an excellent method for cutting through the noise and getting targeted audiences to respond to your message. More and more companies are using this advertising platform, particularly in regards to mobile advertising – which represents 80% of Facebook’s advertising revenue. While the stories of brands accumulating vast profits as a direct result of Facebook ads are plentiful, the failures are not as openly discussed. Most Facebook ads fail, and it usually takes a lot of trial and error before you manage to make a profit. Fortunately, by avoiding these common Facebook advertising mistakes, you can
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Facebook for business

By Althea Taylor-Salmon, posted 2nd January 2015

There might be some monks on a mountain somewhere who haven’t heard of Facebook. Nearly everyone else seems to have an account – which means if you aren’t at least exploring Facebook for clients you could be missing a trick. Campaigns can be run for little outlay but can garner widespread attention if done correctly. Facebook allows companies to communicate directly with their consumers. Your page is your voice. The message, then The key to using Facebook for business is to craft the right message. Don’t imagine that you know best – meticulous research of your customers and what
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The right to be forgotten online

By Althea Taylor-Salmon, posted 2nd January 2015

Imagine that, as a company boss, there is old, potentially damaging information online, that could affect your brand reputation and tarnish what you and your team have spent years trying to perfect. Now there may be a solution – the right to be forgotten. In 2014, the European Court of Justice (ECJ) delivered its historic ruling on the ‘right to be forgotten’. It related to the individual’s right to have content about them removed from the internet so that it can be ‘forgotten’ for good. According to Google’s Transparency Report, this has resulted in around 1,600,000 links being evaluated,
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How to write excellent infographic content

By Althea Taylor-Salmon, posted 2nd January 2015

Once upon a time, when the infographic was in its infancy, you could easily create a simple infographic and garner a lot of attention from it. Today, however, with the ubiquity of infographics it takes a lot more skill and thought to create something that stands out from the crowd. In this post, we delve into the subject of creating excellent, stand-out infographic content. Target audience Like most content creation, your first action should be deciding who your target audience is going to be. Writing in Kiss Metrics, Neil Patel says, “Coming up with an infographic idea is half the
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How to design a killer eBook

By Althea Taylor-Salmon, posted 2nd January 2015

Self-publishing, and particularly e-publishing, has become extremely popular in recent years, with even established authors taking the plunge, bypassing the publishing companies and the months of waiting that goes with it instead, selling directly to the public. Tapping into people’s sense of enterprise and creativity, the ebook has become a winner for individual authors and companies alike. Yes, with the technology available to us today, a company can easily put together a book, such as a collection of tips and advice for target customers. DIY or hire? The first question to ask is whether you hire a professional to
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