Archive for the ‘Digital’ Category

  • Using Twitter in PR

    By Althea Taylor-Salmon, posted 2nd January 2015

    Currently there are 288 million active users on Twitter, 80% of which are using their mobile phones to access the site – meaning that they will be receiving the latest updates whenever and wherever they are. Because of this, many organisations are integrating Twitter into their PR programmes, and for those that recognise the platform’s unique offerings and use it correctly, it has the potential to be a very powerful PR tool. Here are some of the ways in which you can use Twitter for PR purposes. Crisis communications During times of crisis, people are going to have a
    Read More….

  • Make the most of earned and paid for media

    By Althea Taylor-Salmon, posted 2nd January 2015

    In a previous article, we discussed how the art of storytelling can be used as a powerful PR tool. In the digital era, we have more communication channels available to us than ever before, enabling us to formulate our PR programmes in a variety of ways in order to make the maximum impact and reach our target audience. Know your audience: As every marketer is probably aware, building rapport with your audience serves as an important foundation for business success. By using site analytics, customer surveys and general market research, you should be able to figure out the ways
    Read More….

  • Put your brand on the map with an app

    By Althea Taylor-Salmon, posted 2nd January 2015

    Unless you’ve been living under a rock, you’re probably highly aware of the increased prevalence of smartphones in modern society, as well as the countless apps that can be instantaneously downloaded from the internet and run on them. In getting with the times, many companies have commissioned their own smartphone apps to raise the profile of their brand, allowing them to tap into an emerging audience via this fantastic technology. Provide value: As with most facets of digital marketing, the key to a brilliant app is to provide genuine value to your audience, without promoting yourself too overtly. In the
    Read More….

  • 4 alternative approaches to infographic design

    By Althea Taylor-Salmon, posted 2nd January 2015

    In a previous article, we demonstrated how the integration of infographics into your digital content marketing campaign can bring wonderful results for your business, particularly in terms of raising the profile of your brand and improving the SEO ranking of your site. Arguably the most popular use of an infographic is to visualise data, whether it be the results of a survey or statistics of consumerism – infographics can be used to communicate a wide range of information succinctly. One example of an excellent data visualisation infographic that went super-viral is the Death and Taxes infographic by Timeplots. This infographic
    Read More….

  • Writing a well structured blog post

    By Althea Taylor-Salmon, posted 2nd January 2015

    In a previous article we discussed the importance of having a blog that fits into your PR strategy, and why you should write with clarity about a range of topics which provide genuine value to your readership. However, having a great blog is not the same thing as having well-written content (although the two usually coincide). Blog posts that are structured for maximum impact are far more likely to convince users to stop their web surfing and see what you’ve got to say. Whereas blogs that are not properly structured may have the best writing in the world, but
    Read More….

  • 6 creative ways to use social media to engage with customers

    By Althea Taylor-Salmon, posted 2nd January 2015

    Social media is an incredibly powerful way of engaging with your customers. Here are 6 creative ways you can use various social media platforms to do this: 1. Facebook and Twitter cover images When people land on your Facebook page, the first thing they will see is your cover image, so make sure it tells people exactly what you do and what your message is. Take time to ensure it is visually attractive and engaging. The recently updated version of Twitter also means you can include a header image on your page and promote your top tweet, so this
    Read More….

  • The fundamentals of a great business website

    By Althea Taylor-Salmon, posted 2nd January 2015

    Regardless of whether you have an ecommerce site that represents 100% of your revenue or if you have a modest website to raise awareness of your offline business, there are certain fundamentals that one must adhere to have a great business website. Your website represents your brand just as much as the quality of your products or the professionalism of your customer service and sales personnel. For this reason, it is absolutely crucial you get it right, or you could be turning away potential customers and damaging your brand without even knowing it! Here are the core fundamentals of
    Read More….

  • Guerilla marketing part 2: risk and reward

    By Althea Taylor-Salmon, posted 2nd January 2015

    In the first part of this article, we saw how ordinary situations can be flipped upside down by guerilla marketers to elicit highly visceral responses from consumers, and how these incidents can be condensed into video format to boost awareness of the brand once they go viral. In this second part, we will see how guerilla marketing can be used to create a massive impact without making a huge investment, and what can happen if the marketing campaigns backfire. The Blair Witch Project In keeping with the grassroots definition of guerilla marketing, a few film school students demonstrated that
    Read More….

  • 5 key elements of a superb email pitch

    By Althea Taylor-Salmon, posted 2nd January 2015

    When devising an effective outreach strategy, the email pitch is one of the most important weapons in your arsenal. So, what steps can be made to ensure that your email pitch is well received and doesn’t fall into the pile of pitches that are deleted on sight? While there is no magic formula to ensure your email pitches are wonderfully successful, there are certain steps you can take to maximise your chances! Compelling subject line The subject line is the primary factor in determining whether your email pitch gets read or gets binned! A good subject line should be
    Read More….

« Older Entries
Newer Entries »