Archive for the ‘Digital’ Category

10 social media advice blogs that will help build your brand

By Althea Taylor-Salmon, posted 2nd January 2015

If you aren’t aware, social media is kind of a big deal right now! With established platforms such as Twitter and Facebook, and new emerging platforms such as Snapchat and Periscope, if you want to effectively market your brand in the digital era and uphold a constant stream of communication with your audience, knowing the ins and outs of each social media platform is vital. While some experimentation is always recommended to see what works in your particular niche, it’s always best to solicit advice on how to best use social media from the experts. For this reason, we’ve
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Using social media as a PR tool: Snapchat

By Althea Taylor-Salmon, posted 2nd January 2015

Snapchat is a messaging application which enables users to send photos, videos and text messages to a private list of recipients. Privacy is Snapchat’s key differentiator, enabling you to send messages to close friends without the possibility of them being intercepted by colleagues, family members or anyone else. As “snaps” can only be viewed for a maximum of 10 seconds before they disappear into oblivion, this gives users a peace of mind that their private conversations will remain just that – private! This is extremely appealing to a younger demographic, with 45% of the application’s users being in the
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Using social media as a PR tool: Pinterest

By Althea Taylor-Salmon, posted 2nd January 2015

If we take at face value the oft-quoted statistic that the brain processes visual information 60,000 times faster than text, it’s easy to understand why visual social media platforms like Pinterest are so popular at the moment. While Instagram and Pinterest are both photo-sharing platforms, many consider them to be fundamentally similar – which is simply not the case. While Instagram is an excellent tool for building a personal connection with your audience through the distribution and promotion of unique visual content, Pinterest is more about curating visual content (such as photos, images and infographics) that you’ve found online.
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Using social media as a PR tool: Instagram

By Althea Taylor-Salmon, posted 2nd January 2015

Due to the rapid adoption of mobile internet access, coupled with an average human attention span that is diminishing just as quickly, marketers and PR professionals are discovering that visual content is required in order to make an impact. It just so happens that Instagram is the perfect platform for spreading this visual content to as many people as possible, raising brand awareness as a consequence. Since being purchased by Facebook in 2013, photo and video sharing site Instagram has surged in popularity – particularly with younger users. While many people use Instagram for recreational purposes, it can be
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Using social media as a PR tool: Periscope

By Althea Taylor-Salmon, posted 2nd January 2015

Owned by Twitter, Periscope is a new live-streaming video application which is currently all the rage in the PR world. Periscope is the world’s fastest growing social media platform with 40 million accounts being registered within the first four months of the launch. The ability to live-stream direct from your phone enables businesses to create a direct channel of communication with their audiences like never before, improving brand loyalty and boosting exposure as a consequence. Here are some of the ways in which Periscope can be used in PR activity. Humanise a brand If you’re trying to build a
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The relevance of traditional PR in the digital age

By Althea Taylor-Salmon, posted 2nd January 2015

As with most industries, the rapid adoption of the internet has dramatically changed the landscape of PR forever. This is especially true in the past few years, where mobile internet access is soaring, newspaper circulation is at an all time low and even television viewing is diminishing. With businesses making it a priority to boost their profiles online and convey their message via digital channels, PR agencies have had to adapt and offer a range of new services such as technical SEO, content creation, video design, social media management and more. With the nature of PR forever changed, this
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How to harness the power of visual content

By Althea Taylor-Salmon, posted 2nd January 2015

Technological advances such as the rapid adoption of mobile internet access has helped to dramatically lower our attention spans as a species. One study by Microsoft even suggested that the average human now loses his or her focus quicker than a goldfish! In order to survive in this digital world of instant stimulation, new marketing strategies need to be innovated. One of the easiest ways to cut through the noise and grab people’s attention is to use visual content. Because 90% of information transmitted to the brain is visual, it makes sense to use content which resonates with people
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How to building trust online

By Althea Taylor-Salmon, posted 2nd January 2015

Before the advent of e-commerce, people went by very different indicators to determine whether or not they trusted a business. First and foremost, trust could always be built by a real-life, personal interaction, backed by the good reputation of the brand. Nowadays, purchases can be made at the click of a button without even seeing the face of the person you’re doing business with. While trust-building and reputation is still as important for digital businesses as it was for the brick-and-mortar businesses of previous decades, effective trust-building tactics need to evolve with the times. Here are 3 online tactics
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The Power of Video Communications

By Althea Taylor-Salmon, posted 2nd January 2015

Handling the PR for a client that has an interest in getting more women into engineering, I was captivated by GoldieBlox’s Princess Machine video, which tells us that girls deserve more choices than dolls and princess toys. OK, GoldieBlox is all about selling more toys, but the video has a serious message that we learn our attitudes and beliefs about our capabilities from our cradle. I liked this video so much, I decided to see how other brands are getting their ‘females can’ messages across through the power of video sharing. Always: Like A Girl Shot by the award-winning documentary
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5 Great Advertising Videos

By Althea Taylor-Salmon, posted 2nd January 2015

Creative agencies have produced some masterpieces in recent years. Propelled by advances in both videography and social media adoption worldwide, creative marketing has a wider reach and spread than ever before. A little bit of originality in toying with audience expectations can go a long way in helping a new product hit the ground running or deliver an educational message. Here are some of our favourite campaigns – they’re groundbreaking, inspiring and a lot of fun to watch. Warburtons: The Deliverers Celebrity endorsement can sometimes put consumers off of a brand or product. In recent years, we’ve seen the
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