Archive for the ‘PR/Marketing’ Category

  • Lessons in fabulous Christmas promotional campaigns

    By Althea Taylor-Salmon, posted 2nd January 2015

    It’s that time of the year again, when the temperature takes a sudden drop, Christmas decorations appear outside of houses and supermarkets begin to play those ever so familiar festive songs. Also a part of Christmas are the numerous marketing campaigns, many of which are excellent at high-jacking the festive spirit and using it to drive more sales. Here are ten of the best Christmas marketing campaigns in recent years: 1) Starbucks’ ‘Christmas Wish’ campaign Knowing that Christmas is just as special in China as it is in the west, Starbucks utilised Sina Weibo, a popular social network in
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  • The benefits of open house viewings

    By Althea Taylor-Salmon, posted 2nd January 2015

    In the world of real estate, open house refers to the marketing strategy of inviting a group of potential buyers to all come and view a property at the same time. While many houses are marketed this way in America, the trend is just starting to gain traction over here in the UK, particularly for high-end properties where demand significantly outweighs the supply. With house prices in areas like London at an all time high, it’s likely that we will see open house viewings utilised much more frequently in the future. Here are some of the reasons you may
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  • Real estate photography in a nutshell

    By Althea Taylor-Salmon, posted 2nd January 2015

    Whether you’re an estate agent looking to photograph a landlord’s property or a homeowner taking photographs before selling and relocating, one rule is absolute: good pictures are an important ingredient for securing a property sale. In this digital era, more and more people are looking for houses online and therefore expect a selection of high quality images to help them to make their mind up about a property. Because of this, some estate agents are even opting to create virtual tours in order to market their property. While hiring a professional photographer is the ideal course of action, this
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  • Tips for opening your estate agency with a bang

    By Althea Taylor-Salmon, posted 2nd January 2015

    Starting your own business is always a daunting prospect, and your mind is likely to entertain fears and doubts. Hopefully, the expectations of earning a significant income, providing genuine value to your customers and being your own boss are enticing enough to quell any anxieties and give you the impetus to move forward with passion. As the saying goes, “home is where the heart is”, and with a bit of hard work and careful planning, you’ll soon be providing a long list of happy customers with new places to enjoy their lives, as well as earning a great income
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  • The letting agent’s guide for finding tenants and landlords

    By Althea Taylor-Salmon, posted 2nd January 2015

    According to the latest census figures, the proportion of UK households being rented has increased in the past decade from 31 per cent to 36 per cent. In popular areas such as Westminster, one in every four households is rented! With such a high demand for rental accommodation, estate agencies are making a substantial profit from renting out buy-to-let properties. If you are looking to become successful at renting properties, there are two things you’ll need: tenants and landlords. Here are some top tips for making sure that you have plenty of homes to fill, and plenty of people
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  • 5 golden rules of crisis communications

    By Althea Taylor-Salmon, posted 2nd January 2015

    According to The Business Dictionary, the term ‘crisis communication’ refers to “the effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company’s reputation.” A calamitous event such as this can come in a plethora of forms, including (but not limited to): a natural disaster, a failure in business practice, inappropriate employee misconduct and mass redundancies. In certain situations, you will be given forewarning before the crisis hits, which will allow you to generate a comprehensive crisis communications strategy – however in the majority
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  • Put your brand on the map with an app

    By Althea Taylor-Salmon, posted 2nd January 2015

    Unless you’ve been living under a rock, you’re probably highly aware of the increased prevalence of smartphones in modern society, as well as the countless apps that can be instantaneously downloaded from the internet and run on them. In getting with the times, many companies have commissioned their own smartphone apps to raise the profile of their brand, allowing them to tap into an emerging audience via this fantastic technology. Provide value: As with most facets of digital marketing, the key to a brilliant app is to provide genuine value to your audience, without promoting yourself too overtly. In the
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  • What to include in a media kit

    By Althea Taylor-Salmon, posted 2nd January 2015

    Regardless of the size of your business, a media kit is important.  The purpose of the kit is to provide information to journalists who want information on the company quickly.  This will enable them to learn about your business, accomplishments and campaigns of public interest.  Your media kit should be easy to read, engaging and pithy – it must not be a tome as no one has time to read lengthy documents.  Here are a few ideas of what to include in your kit, which in today’s digital age, is best supplied via a weblink (unless a journalists specifically
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  • Benefits of running competitions

    By Althea Taylor-Salmon, posted 2nd January 2015

    We’ve all been to events where there was a prize draw for a bottle of champagne with all the proceeds going to a local charity. Or taken part in a survey which promised a cool prize for one of the entries drawn out of a hat. Well, these are examples of competitions being run to support a good cause or to collect information which could be later used for marketing or PR purposes. The strategy of running competitions can be used for a diverse range of purposes: from straight forward money generation to collecting important information for your user
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  • Importance of research in PR

    By Althea Taylor-Salmon, posted 2nd January 2015

    The way in which you communicate is integral to successful PR and to do this you need to have a strong strategy in place. To put all of this into practice though, you need to have carried out a sound research. Research is a very broad term and can be broken down into categories such as industry research, market research, looking at what your competitors are doing (and how) and news tracking. Research should be a constant process too, because you need to be able to react very quickly to what’s going on in your industry. Here are a
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