Posts Tagged ‘PR’

The benefits of open house viewings

By Althea Taylor-Salmon, posted 2nd January 2015

In the world of real estate, open house refers to the marketing strategy of inviting a group of potential buyers to all come and view a property at the same time. While many houses are marketed this way in America, the trend is just starting to gain traction over here in the UK, particularly for high-end properties where demand significantly outweighs the supply. With house prices in areas like London at an all time high, it’s likely that we will see open house viewings utilised much more frequently in the future. Here are some of the reasons you may
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The importance of digital presence for estate agencies

By Althea Taylor-Salmon, posted 2nd January 2015

While much of an estate agent’s duties involves networking locally, building rapport on the phone and maintaining a jovial demeanour for client interactions, getting things right on the internet requires an entirely different set of skills compared to when you’re dealing with people face to face. As we covered in a previous article, a well designed, SEO-friendly site is the first cornerstone to establishing your presence online, but that’s not the end of the story. Here are some tips to make sure you make the right impression online so that new clients come flocking to your doors. Colour scheme: As
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Real estate photography in a nutshell

By Althea Taylor-Salmon, posted 2nd January 2015

Whether you’re an estate agent looking to photograph a landlord’s property or a homeowner taking photographs before selling and relocating, one rule is absolute: good pictures are an important ingredient for securing a property sale. In this digital era, more and more people are looking for houses online and therefore expect a selection of high quality images to help them to make their mind up about a property. Because of this, some estate agents are even opting to create virtual tours in order to market their property. While hiring a professional photographer is the ideal course of action, this
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The letting agent’s guide for finding tenants and landlords

By Althea Taylor-Salmon, posted 2nd January 2015

According to the latest census figures, the proportion of UK households being rented has increased in the past decade from 31 per cent to 36 per cent. In popular areas such as Westminster, one in every four households is rented! With such a high demand for rental accommodation, estate agencies are making a substantial profit from renting out buy-to-let properties. If you are looking to become successful at renting properties, there are two things you’ll need: tenants and landlords. Here are some top tips for making sure that you have plenty of homes to fill, and plenty of people
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5 golden rules of crisis communications

By Althea Taylor-Salmon, posted 2nd January 2015

According to The Business Dictionary, the term ‘crisis communication’ refers to “the effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company’s reputation.” A calamitous event such as this can come in a plethora of forms, including (but not limited to): a natural disaster, a failure in business practice, inappropriate employee misconduct and mass redundancies. In certain situations, you will be given forewarning before the crisis hits, which will allow you to generate a comprehensive crisis communications strategy – however in the majority
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4 growing corporate social responsibility trends

By Althea Taylor-Salmon, posted 2nd January 2015

When you think about the business world, the first thing that probably comes to mind is profits. And while there’s nothing wrong with a profitable business — employees need to be paid and shareholders need to be rewarded for their investment — problems start to occur when a business puts its focus on profits at the expense of everything else. In recent years there has been a growing demand, both from shareholders and the general public, for businesses to behave in a more socially and environmentally responsible way. Now corporate social responsibility has snowballed into a global movement –
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Put your brand on the map with an app

By Althea Taylor-Salmon, posted 2nd January 2015

Unless you’ve been living under a rock, you’re probably highly aware of the increased prevalence of smartphones in modern society, as well as the countless apps that can be instantaneously downloaded from the internet and run on them. In getting with the times, many companies have commissioned their own smartphone apps to raise the profile of their brand, allowing them to tap into an emerging audience via this fantastic technology. Provide value: As with most facets of digital marketing, the key to a brilliant app is to provide genuine value to your audience, without promoting yourself too overtly. In the
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4 alternative approaches to infographic design

By Althea Taylor-Salmon, posted 2nd January 2015

In a previous article, we demonstrated how the integration of infographics into your digital content marketing campaign can bring wonderful results for your business, particularly in terms of raising the profile of your brand and improving the SEO ranking of your site. Arguably the most popular use of an infographic is to visualise data, whether it be the results of a survey or statistics of consumerism – infographics can be used to communicate a wide range of information succinctly. One example of an excellent data visualisation infographic that went super-viral is the Death and Taxes infographic by Timeplots. This infographic
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What to include in a media kit

By Althea Taylor-Salmon, posted 2nd January 2015

Regardless of the size of your business, a media kit is important. The purpose of the kit is to provide information to journalists who want information on the company quickly. This will enable them to learn about your business, accomplishments and campaigns of public interest. Your media kit should be easy to read, engaging and pithy – it must not be a tome as no one has time to read lengthy documents. Here are a few ideas of what to include in your kit, which in today’s digital age, is best supplied via a weblink (unless a journalists specifically
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Writing a well structured blog post

By Althea Taylor-Salmon, posted 2nd January 2015

In a previous article we discussed the importance of having a blog that fits into your PR strategy, and why you should write with clarity about a range of topics which provide genuine value to your readership. However, having a great blog is not the same thing as having well-written content (although the two usually coincide). Blog posts that are structured for maximum impact are far more likely to convince users to stop their web surfing and see what you’ve got to say. Whereas blogs that are not properly structured may have the best writing in the world, but
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